Restaurant Trends Report: Where Restaurant Sales are Sizzling and Fizzling This Summer

BOSTON, MA —August 12, 2025—Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, released its latest Restaurant Trends Report, providing insight into the state of the U.S. restaurant industry through an analysis of aggregated data from selected cohorts of restaurants and in select U.S. states on the Toast platform, which serves approximately 148,000 restaurant locations as of June 30, 2025. This report also includes quarterly tipping data from Q2 2025.

Key takeaways

• State performance: 24 states grew transaction counts compared to last year, 13 were flat, and 13 declined, as well as Washington, D.C. 

• Summer standouts: Naples, FL; the Portland, ME area; and Chicago, IL, experienced the largest transaction growth in the cities Toast explored

• Summer struggles: Denver, CO; St. Petersburg, FL; and Las Vegas, NV, experienced the largest transaction decline in the cities Toast explored

• Tipping troubles: Average full-service restaurant tips fell to 19.1% in Q2 2025, the lowest level Toast has seen in seven years

How restaurants are performing so far this summer compared to last year

How are restaurants performing this summer compared to last year? To see changes, Toast compared preliminary same-store transaction data from June 1, 2025, through July 15, 2025. (Yes, we know that summer didn’t officially start until June 20, but for many in the U.S., the start of summer is before the solstice.) We then compared this data to transaction data from the same restaurants from June 2, 2024, to July 16, 2024, to ensure both time periods covered similar days of the week. All restaurant types were included in this analysis, and Toast used a cohort of same-store customers that were on the platform from April 1, 2024, through July 15, 2025. 

Read the full Summer 2025 Restaurant Trends Report on Data by Toast.